Why Sneakers Don’t Need to Cost $150

For years sneaker prices have been rising. Many major brands sell shoes for more than $150 even $400 or more.

But the truth is that good sneakers do not have to cost that much.

OK BRAND started with a simple idea: make clean and comfortable sneakers that regular people can afford while continuing its commitment to promoting POSITIVITY. Instead of focusing on expensive marketing campaigns and celebrity endorsements, the focus is placed on design simplicity and fair pricing.

The GENESIS sneaker represents that philosophy. It was designed to be lightweight, breathable, and easy to wear every day whether you are walking through the city, commuting to work, or meeting friends.

The sneaker industry became expensive, but brands like OK BRAND show that there is still space for affordable alternatives that look good and feel good and above all that values important things like positivity.

THINK DIFFERENT, BE POSITIVE.